7 Secrets to Internet Marketing 2.0 by InterRep, LLC
Increasingly the Internet continues to grow and command the attention of billions online. So much so that Internet usage is approaching television viewership in terms of personal consumption. Major advertisers are flocking and positioning themselves in front of the current groundswell of online users.
Local businesses can now promote and sell their products and services with targeted precision thanks to advances in geo-targeting technology.People are logging on with countless hours at popular social networking sites like MySpace, FaceBook, and YouTube. If your business needs to survive in the new Internet 2.0 digital environment this article is an excellent primer to do so.
In the new Internet 2.0 business environment there are some old standbys like search engines and email marketing, juxtaposed with newer media mainstays like social networking sites. It may be confusing navigating the broad range of Internet marketing options and deciding on the best road to take to drive online sales and profits. Below are 7 secrets to effective business promotion in the age Internet Marketing 2.0.
1. Search Engines are the starting points for online marketing. This is because researching search engines can tell you if you have a viable internet marketing opportunity.
Smart usage of search engines starts with research and ends with split testing and web analytics. Reviewing search terms on web applications like Word Tracker or Keyword Discovery is crucial to determining how people look for information related to their products, services, or industry.
Whether you are planning to use search advertising or natural search engine listing (organic search) knowing which search terms to use is crucial to the success of your Internet marketing campaign. You also need to learn to do split testing on your landing pages and analyze your website statistics to gauge the effectiveness of your search engine marketing campaign.
2. Email Marketing is the Internet's first killer app. Although email isn't as dependable as it once was due to filters, this old warrior in Internet media is still a critical component of online marketing.
Email marketing can be a great pre-seller of your products or services. People are increasing reluctant to share their email addresses so you have to make them a compelling offer to get them to submit to your list.
Usually you have to offer something free or at a low cost to get them to sign up for your email list. However, once you do get them to sign up you can market to them with the soft sell of useful information.
Offering a free course or newsletter of interest in your industry is the way to go. For instance a chiropractor might offer a free email course like 7 ways to ease back pain. Or a contractor might offer a free course on 7 ways to enhance your real estate value.
Think about ways you can help your potential customers with good information. This way you position yourself as an expert and trusted resource to your prospect.
If you are pressed for time create an evergreen ezine or ecourse which is powered with an autoresponder backend. This will automate your marketing efforts and help you develop trust and rapport with your email subscribers.
Don't overlook your established customers with your email efforts. When you get sales enter your customers into your email list or use shopping cart software to automate this process.
3. Use blogging & RSS feeds. While there are questions around on the web about whether there is blog burnout. People still enjoy reading blogs from good and provocative writers.
If you establish a blog with a RSS feed on your site you will notice the search engines will send you more traffic when you do it on a regular basis. Word Press is a good blog software to use. Blogger is the way to go if you aren't very technically inclined.
The search engines and blog directories should be pinged by the blog. Pinging will signal the search engines and they will send out retrieval programs called spiders to index your new blog posts.
4. List yourself with specialty directories. Never underestimate the importance of getting listed in authority directories in your industry. Your industry may have a major trade association your business or website needs to be listed in. Find out and get listed in vertical of specialty directories online related to your business.
5. Participate on social networking. YouTube, MySpace, and FaceBook, are getting hundreds of millions of people to signup and log-in on a regular basis. In one month YouTube received requests for 1 billion video downloads.
You should think creatively and constantly test and review your efforts on popular social networking sites. Customize your member's page on these social media sites.
Join groups within these sites and make friends. Share your insights and knowledge with targeted groups within these social networking sites.
Blog within these sites and make sure you link back to your web pages. Use videos and audio where possible to personalize your membership page.
The more you participate on social media sites the more you will see the fruits of your labor.
6. Develop ancillary media. Create media to compliment your promotional efforts online like podcasts, videos, and web applications. Creating this unique, entertaining, and useful content can make your web destination more popular, sticky, and viral in nature.
7. Take control with online management. With all of the different options to market your business online you could get confused with which ones offer the most bang for your buck. You will have to test and constantly review which ones are most effective for your kind of business.
You have to manage your Internet marketing efforts effectively to get a good return on your investment in terms of time and bottom-line results. Rather than wasting your money or time with experimentation you may do better employing a good Internet marketing advertising agency or marketing firm with expertise in these areas.
For most businesses these days, whether worldwide or locally focused, the Internet is an essential tool to grow and maintain a competitive advantage in your industry. Making smart decisions and leveraging the insights of Internet professionals will put you on the road to do effective Internet promotions for your business.
About the Author
Copyright 2009 InterRep LLC - Customize an effective Internet marketing campaign capitalizing on the latest developments in search engine, web, and social networking technology. Call Jason Wagmiester at 201-222-8301 for a marketing assessment. www.InterRep.us - Get Checked Out Online.
Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts
HOW TO DEVELOP PAGERANK STRATEGIES
HOW TO DEVELOP PAGERANK STRATEGIES by Anne-Marie Ronsen
Search Engine optimization is an advantageous method by means of which your URL can get the kind of spotlight which will earn it hundreds and thousands of visitors every single day! There are a number of ways of taking advantage of search engine optimization. Consider this; your website consists of a number of pages, what if I say that each of these pages may, individually, be maximized for search engine optimization? Putting to use your search engine technique on every one of your web pages will help you notch up your ranking on the search engines and increase your web traffic manifolds.
Follow the tips below to make SEO work for you.
• Internal Links
Now, search engines have this particular liking for sites with a lot of links on its pages, so make sure you include loads of them on all your pages. Keep the links internal, that is let them link one part of the website to another or one end of the page to the other end and so on. The basic reason for this is to keep your visitor occupied with the site, once they are at it. There is no plausible reason as to why you should encourage your visitors to leave your site by providing external links, keep it in the home front and yet optimize your site for the search engines.
• External Links
Like we just discussed external links in your site is a bad distraction which tends to steal away your visitors and sweep them off to other destinations. As a site owner, therefore, external links can seem a particularly unwelcome topic. But hold on, here is the catch, search engine's offer higher rankings to sites which have both, external and internal links. Therefore there is no avoiding it, put up a few external links on your site, push them off into the margins of the page or right at the bottom of it, only make sure that you do put it, there's no getting away from its obvious power.
• Keywords
Optimize all the pages on your site for keywords. Technically your keywords should be present more than thrice on all the pages. For this reason an abundance of content is a good idea, sprinkle your keywords abundantly (but meaningfully and sensibly) within the written body of the site cause, search engine's, though they cannot read, can and do scan text. If you have optimized each page right then every time a search engine scans your site's text then your keywords will get detected and you will in turn achieve a higher ranking with it.
It is a known fact that Google assigns every single website page a Google Page rank, which is based on a complicated mathematical algorithm. Pages are ranked on a scale with zero as the lowest and ten as the highest. Interlinking of websites - external as well as inter - holds value so far as Page Rank is concerned.
If the site X links to the site Y, the latter gets credited with a percentage of Site X's Page Rank which kind of gets passed cover to it. The Site X loses nothing so far as Page Rank is concerned - unless and until the link is to a bad neighborhood or a banned area.
An example to understand the situation better. Site X had a Page Rank of 5, there were only 2 outbound links to Site X. One of the outbound Links was intended to brand new Site Y. Brand new Site Y had 4 outgoing links, with NO other Incoming Links, apart from the one from Site X. Google awarded Site Y a Page Rank of 5.
From this example in real life, it is evident that fewer outbound links on a per page basis means a higher Page Rank.
If Site X in the above example had a huge amount of outgoing links on the page, in that case the percentage of Page Rank passed would have been smaller and the New Site Y would have received a lower rank than the equal rank that was passed.
Things to avoid
While engaging in reciprocal linking, make sure you check the amount of outbound links that not only the page has but the overall site as well. Search engines such as Google doesn't like pornography sites, gambling sites and Link Farms that have thousands of links on them. Unless that is your business, don't link to any of those types of sites.
You can lose Page Rank and Search Engine Results if you link to sites that are considered Bad Neighborhoods or are Banned. Be alert and make sure you check before linking. Though sometimes you may not be "punished", you won't be gaining any benefits and the loss in PR of your site is not at all worth it.
Be aware of which sites the outbound links are linking your site to. Check your outbound links from time to time, ensuring that they are:
1) Still an active website
2) Still a resource for the reason you linked to them in the first place
3) They have not changed formats or the theme and continue to be a quality site.
Page Rank improves over time. Though not very often, Google does update the Page Rank, once in say every four to eight months. So link exchange with like-themed sites or quality sites is the best possible SEO strategy.
There are even more strategies for a beneficial Page Rank than these. But these are some of the best and most popular of them. With more study and research, it would not be hard to find out more on Page Rank strategies. The web is a vast store of information and with sincere research and efforts it is quite easy to achieve the much coveted success for your website.
Get This Massive Collection Of 'How To' SEO Training Videos That Show The Easy Ways To Increase Your Online Profits, now: http://www.e-bestsellers.com/page15.html
or,
Discover how to watch and learn while you sell & earn with this Massive Collection of Internet Business Training Videos: http://www.e-bestsellers.com/page13.html
Copyright © Anne-Marie Ronsen
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.
free download free ebooks free software free premium content manual website submission Drug Rehabilitation FORUM FREE Quality Content
About the Author
Anne-Marie Ronsen is the author of many wealth and self development books. Download FREE e-books from http://www.e-bestsellers.com, http://www.plrbestsellers.com or http://www.universalpublishingltd.com ...You will learn about the best tips and recommendations to improve your health, weight and wealth. You'll also discover FREE Premium content at http://www.ibestof.com/ and Manual Submission Directory at: http://www.webdirectorybank.com
Search Engine optimization is an advantageous method by means of which your URL can get the kind of spotlight which will earn it hundreds and thousands of visitors every single day! There are a number of ways of taking advantage of search engine optimization. Consider this; your website consists of a number of pages, what if I say that each of these pages may, individually, be maximized for search engine optimization? Putting to use your search engine technique on every one of your web pages will help you notch up your ranking on the search engines and increase your web traffic manifolds.
Follow the tips below to make SEO work for you.
• Internal Links
Now, search engines have this particular liking for sites with a lot of links on its pages, so make sure you include loads of them on all your pages. Keep the links internal, that is let them link one part of the website to another or one end of the page to the other end and so on. The basic reason for this is to keep your visitor occupied with the site, once they are at it. There is no plausible reason as to why you should encourage your visitors to leave your site by providing external links, keep it in the home front and yet optimize your site for the search engines.
• External Links
Like we just discussed external links in your site is a bad distraction which tends to steal away your visitors and sweep them off to other destinations. As a site owner, therefore, external links can seem a particularly unwelcome topic. But hold on, here is the catch, search engine's offer higher rankings to sites which have both, external and internal links. Therefore there is no avoiding it, put up a few external links on your site, push them off into the margins of the page or right at the bottom of it, only make sure that you do put it, there's no getting away from its obvious power.
• Keywords
Optimize all the pages on your site for keywords. Technically your keywords should be present more than thrice on all the pages. For this reason an abundance of content is a good idea, sprinkle your keywords abundantly (but meaningfully and sensibly) within the written body of the site cause, search engine's, though they cannot read, can and do scan text. If you have optimized each page right then every time a search engine scans your site's text then your keywords will get detected and you will in turn achieve a higher ranking with it.
It is a known fact that Google assigns every single website page a Google Page rank, which is based on a complicated mathematical algorithm. Pages are ranked on a scale with zero as the lowest and ten as the highest. Interlinking of websites - external as well as inter - holds value so far as Page Rank is concerned.
If the site X links to the site Y, the latter gets credited with a percentage of Site X's Page Rank which kind of gets passed cover to it. The Site X loses nothing so far as Page Rank is concerned - unless and until the link is to a bad neighborhood or a banned area.
An example to understand the situation better. Site X had a Page Rank of 5, there were only 2 outbound links to Site X. One of the outbound Links was intended to brand new Site Y. Brand new Site Y had 4 outgoing links, with NO other Incoming Links, apart from the one from Site X. Google awarded Site Y a Page Rank of 5.
From this example in real life, it is evident that fewer outbound links on a per page basis means a higher Page Rank.
If Site X in the above example had a huge amount of outgoing links on the page, in that case the percentage of Page Rank passed would have been smaller and the New Site Y would have received a lower rank than the equal rank that was passed.
Things to avoid
While engaging in reciprocal linking, make sure you check the amount of outbound links that not only the page has but the overall site as well. Search engines such as Google doesn't like pornography sites, gambling sites and Link Farms that have thousands of links on them. Unless that is your business, don't link to any of those types of sites.
You can lose Page Rank and Search Engine Results if you link to sites that are considered Bad Neighborhoods or are Banned. Be alert and make sure you check before linking. Though sometimes you may not be "punished", you won't be gaining any benefits and the loss in PR of your site is not at all worth it.
Be aware of which sites the outbound links are linking your site to. Check your outbound links from time to time, ensuring that they are:
1) Still an active website
2) Still a resource for the reason you linked to them in the first place
3) They have not changed formats or the theme and continue to be a quality site.
Page Rank improves over time. Though not very often, Google does update the Page Rank, once in say every four to eight months. So link exchange with like-themed sites or quality sites is the best possible SEO strategy.
There are even more strategies for a beneficial Page Rank than these. But these are some of the best and most popular of them. With more study and research, it would not be hard to find out more on Page Rank strategies. The web is a vast store of information and with sincere research and efforts it is quite easy to achieve the much coveted success for your website.
Get This Massive Collection Of 'How To' SEO Training Videos That Show The Easy Ways To Increase Your Online Profits, now: http://www.e-bestsellers.com/page15.html
or,
Discover how to watch and learn while you sell & earn with this Massive Collection of Internet Business Training Videos: http://www.e-bestsellers.com/page13.html
Copyright © Anne-Marie Ronsen
You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included.
free download free ebooks free software free premium content manual website submission Drug Rehabilitation FORUM FREE Quality Content
About the Author
Anne-Marie Ronsen is the author of many wealth and self development books. Download FREE e-books from http://www.e-bestsellers.com, http://www.plrbestsellers.com or http://www.universalpublishingltd.com ...You will learn about the best tips and recommendations to improve your health, weight and wealth. You'll also discover FREE Premium content at http://www.ibestof.com/ and Manual Submission Directory at: http://www.webdirectorybank.com
Is Your Website Effective?
SEO Keyword Density Tool Ask yourself the question - Is Your Website Effective?
Internet marketing is a very exciting advertising medium. Business large and small are taking advantage of this great medium to reach world-wide audiences. Doing this, in many ways means learning brand new marketing techniques. Keyword density is a common phrase used in SEO marketing. SEO stands for "search engine optimization". Search engines are the way your customers find you online. Without the highest listings on the various popular search engines all of your hard work is likely to go un-noticed by the very people who can benefit from your products and services. This is where a good keyword density tool comes in to play.
Very few people understand keyword density, or the reasoning behind it, even though internet marketing is very well understood as a prime way to reach consumers. Once they have grasped the importance of having particular keywords that the search engines will pick up on and use to rank their site, they rarely know if they are employing those keywords. Often times website creators think they have good keyword density just because they are talking about their product on the site. This is not always the case. In fact, it is often opposite the truth because they are spreading out too many different versions of keyword elements. Without the use of a keyword density tool it is almost impossible to tell for sure if you have achieved the proper level of keywords for your product.
By using the innovative keyword density tool @ MyDeafDog you can instantly tell if the wording on your website is effective for getting noticed on the search engines. It is simple to use. Just click on the link www.mydeafdog.com/keyword_density_tool.htm and type in your websites URL. In seconds the tool will deliver the most common words and phrases on your site and their number of occurrences.
This enables you to see if the proper keywords are being used, and if the keyword density is appropriate for your website. Normal SEO marketing statistics show that a density of about 10 percent is the most effective means of garnering the proper search engine attention. This means that for every 100 words on your page you should have at least 1 mention of your particular keyword in play. Using the keyword density tool will show you if you are effective quickly.
About the Author
Stephen Hewitt is a local SEO specialist from the UK visit MyDeafDog for small business SEO Services
Competition and Offsite Analysis -SEO
First of all, Google does not display all of the links they find to a site and thus, this count will leave you with about 5 or 6 percent of the real links to your main competitors.
Yahoo! is much better at displaying all the links to a site however even this has it's shortcomings in the analysis process. Secondly, the number of links is only a fraction of what's important in their development.
To fully grasp how your competitors are ranking highly for your targeted phrases you will want to know a number of things about the links to their site including:
* how many links do they have? * How many of these links come from the same sites? * Are these sites relevant? * What is the PageRank distribution of the links? * Are these links image or text links and if text, * what anchor text is used to link to your competitor's site?
Why Are These Factors Important?
These factors are important as they define the value of the link. To put it simply: the high value of link means that your Home Business Start site is of high value.
The number of links is perhaps the least important of these factors. A site can have 10,000 incoming links and if they are all from a single unrelated site with a low PageRank then the value of these links is negligible.
Knowing how many of the links to your competitor's site come from the same site or sites will let you know where they have bought advertising and also help isolate weakness in their link counts.
Multiple links from the same website are not given the same value as multiple links from different websites. If your competitors have thousands of incoming links that come from 5 different websites you have far less work to do that if they even had a couple hundred, all from different sites.
The relevancy of the incoming links is extremely important and gaining importance every update.
Unfortunately this is also the hardest factor to gauge as, "what constitutes relevancy?" and, "how exactly do I find out if my competitors links are relevant without visiting every one of their links?" can be problematic questions.
Gauging relevancy can generally be done with a simple thought: if I am on a site and the link makes sense to be there (for example, a web design company linking to a web hosting company) then it can be considered relevant. Basically, if there are people who will actually click the link then it is relevant. Finding out if your competitor's links are relevant without visiting every one of their link partners is a different hurdle to jump.
Rather than visiting each-and-every link it is easier view only the most important ones; that would be the ones from high PageRank pages. But how does one do that?
It is very energy-saving to use a top-software (see below) to tear apart the external factors our main competitors are using to hold top ten positions.
While in on page optimization it was possible to note that there are other tools out there that break down keyword density elements, I am not able to do the same with offsite optimization factors.
Once you have optimized the onsite factors from part one of SEO process it's time to launch into the external factors. External SEO factors generally refer to the internal links to your, and your competitor's Home Business Start sites.
Juhani Tontti, Home Business Start, has effective SEO software to beat the competition. Take a look and get #1 spot at Google. Thanks!
About the Author
For more useful tips & hints, please browse for more information at our website:- www.the20seotools.com www.seo.reprintarticlesite.com
Yahoo! is much better at displaying all the links to a site however even this has it's shortcomings in the analysis process. Secondly, the number of links is only a fraction of what's important in their development.
To fully grasp how your competitors are ranking highly for your targeted phrases you will want to know a number of things about the links to their site including:
* how many links do they have? * How many of these links come from the same sites? * Are these sites relevant? * What is the PageRank distribution of the links? * Are these links image or text links and if text, * what anchor text is used to link to your competitor's site?
Why Are These Factors Important?
These factors are important as they define the value of the link. To put it simply: the high value of link means that your Home Business Start site is of high value.
The number of links is perhaps the least important of these factors. A site can have 10,000 incoming links and if they are all from a single unrelated site with a low PageRank then the value of these links is negligible.
Knowing how many of the links to your competitor's site come from the same site or sites will let you know where they have bought advertising and also help isolate weakness in their link counts.
Multiple links from the same website are not given the same value as multiple links from different websites. If your competitors have thousands of incoming links that come from 5 different websites you have far less work to do that if they even had a couple hundred, all from different sites.
The relevancy of the incoming links is extremely important and gaining importance every update.
Unfortunately this is also the hardest factor to gauge as, "what constitutes relevancy?" and, "how exactly do I find out if my competitors links are relevant without visiting every one of their links?" can be problematic questions.
Gauging relevancy can generally be done with a simple thought: if I am on a site and the link makes sense to be there (for example, a web design company linking to a web hosting company) then it can be considered relevant. Basically, if there are people who will actually click the link then it is relevant. Finding out if your competitor's links are relevant without visiting every one of their link partners is a different hurdle to jump.
Rather than visiting each-and-every link it is easier view only the most important ones; that would be the ones from high PageRank pages. But how does one do that?
It is very energy-saving to use a top-software (see below) to tear apart the external factors our main competitors are using to hold top ten positions.
While in on page optimization it was possible to note that there are other tools out there that break down keyword density elements, I am not able to do the same with offsite optimization factors.
Once you have optimized the onsite factors from part one of SEO process it's time to launch into the external factors. External SEO factors generally refer to the internal links to your, and your competitor's Home Business Start sites.
Juhani Tontti, Home Business Start, has effective SEO software to beat the competition. Take a look and get #1 spot at Google. Thanks!
About the Author
For more useful tips & hints, please browse for more information at our website:- www.the20seotools.com www.seo.reprintarticlesite.com
Methods To Get More From Adsense
All webmasters and site owners who have been trying to earn from their sites must be aware of a monster called Adsense.
Adsense has presented a new and easy opportunity to earn money from your site. Adsense virtually allows any person who has built a content site or a blog to earn money, just by placing some code on their web pages. Adsense has given the ability to the web masters to concentrate on their sites rather than wasting time on trying to figure out what advertisements to put on their sites.
There are many web masters who make living on Adsense, but there are also many web masters who spend lot of time on figuring out the magic trick to earn from Adsense. Making a good living from Adsense might seem difficult but it is definitely not impossible.
Just placing Adsense code on your site is not enough if you are looking at Adsense as your only source of income. You need to experiment a lot with Adsense formats, placement and choice of keywords.
Whatever topic your site deals with, you should take care to build page around a specific topic. This ensures that the Adsense ads placed on the page, are relevant and useful to the visitors wanting to know more on the topic, and these visitors will eventually end up clicking the Adsense ad.
You should take care when placing your Adsense ads. If you read through Google help on Adsense, you will find the heat maps suggesting the best locations for your adverts. It is a proven fact that, one place the visitors look first on the site is the top left position. Since this is the place that will have the visitor's attention, it definitely helps to place your Adsense ads there.
You should also consider placing the Adsense ads on high traffic pages. You will be able to identify the most visited pages on your site by looking at the logs or even your Google Analytics account, which provides you page by page details of visitors.
Though the banner and skyscrapers adverts look pretty good on your site, you should try to avoid using those on your site. Such banners are usually ignored by the visitors. Do you recollect clicking on any banner on a site you visited recently?
You should also use the Adsense formats to make sure your Adsense ads blend with your web pages. Google provides you different palettes to try font colors, backgrounds and borders. There is no point in placing an ad on the page which does not blend with your site and will effectively not be clicked by any visitor.
Another important factor ignored by most of the webmasters is the Adsense preview tool. Google provides with an excellent tool to help you preview the ads that appear on your page. This tool allows you to see the sample ads and formats, preview colors on your page, check the destination of the ads and geo targeted locations to see what visitors in other countries will see.
Besides the above mentioned factors, it is also important to have a definite focus on what you want to achieve. No matter how busy you are, you should always spare some time to experiment with the Adsense ads to improve the CTR. Whatever experts say, just following the basics, is really the magic of making more from Adsense.
About the Author
For more useful tips & hints, please browse for more information at our website: -href="http://www.thegooglefund.com">www.thegooglefund.comwww.adsense.reprintarticlesite.com">www.adsense.reprintartic
Adsense has presented a new and easy opportunity to earn money from your site. Adsense virtually allows any person who has built a content site or a blog to earn money, just by placing some code on their web pages. Adsense has given the ability to the web masters to concentrate on their sites rather than wasting time on trying to figure out what advertisements to put on their sites.
There are many web masters who make living on Adsense, but there are also many web masters who spend lot of time on figuring out the magic trick to earn from Adsense. Making a good living from Adsense might seem difficult but it is definitely not impossible.
Just placing Adsense code on your site is not enough if you are looking at Adsense as your only source of income. You need to experiment a lot with Adsense formats, placement and choice of keywords.
Whatever topic your site deals with, you should take care to build page around a specific topic. This ensures that the Adsense ads placed on the page, are relevant and useful to the visitors wanting to know more on the topic, and these visitors will eventually end up clicking the Adsense ad.
You should take care when placing your Adsense ads. If you read through Google help on Adsense, you will find the heat maps suggesting the best locations for your adverts. It is a proven fact that, one place the visitors look first on the site is the top left position. Since this is the place that will have the visitor's attention, it definitely helps to place your Adsense ads there.
You should also consider placing the Adsense ads on high traffic pages. You will be able to identify the most visited pages on your site by looking at the logs or even your Google Analytics account, which provides you page by page details of visitors.
Though the banner and skyscrapers adverts look pretty good on your site, you should try to avoid using those on your site. Such banners are usually ignored by the visitors. Do you recollect clicking on any banner on a site you visited recently?
You should also use the Adsense formats to make sure your Adsense ads blend with your web pages. Google provides you different palettes to try font colors, backgrounds and borders. There is no point in placing an ad on the page which does not blend with your site and will effectively not be clicked by any visitor.
Another important factor ignored by most of the webmasters is the Adsense preview tool. Google provides with an excellent tool to help you preview the ads that appear on your page. This tool allows you to see the sample ads and formats, preview colors on your page, check the destination of the ads and geo targeted locations to see what visitors in other countries will see.
Besides the above mentioned factors, it is also important to have a definite focus on what you want to achieve. No matter how busy you are, you should always spare some time to experiment with the Adsense ads to improve the CTR. Whatever experts say, just following the basics, is really the magic of making more from Adsense.
About the Author
For more useful tips & hints, please browse for more information at our website: -href="http://www.thegooglefund.com">www.thegooglefund.comwww.adsense.reprintarticlesite.com">www.adsense.reprintartic
SEO for Beginners: Spiders are People
OK, arachnids are not people, and search engine spiders are not really people, either. But what I'm driving at is that search engine spiders "think" like people. How do I know this? Because human beings wrote them. Any software that does analysis of any kind does so with the intelligence and analytical rules programmed into it by its human developers.
How Humans Comprehend
Imagine that I handed you an article to read that I had printed out. It's about 20 pages long, but I didn't tell you anything about it. Worse, you're going to have to pass a test on the content. Get out your highlighter!
The best reading instructors teach their students to get the context before seriously studying a text like a chapter of a history book or an article. This is because educational research has shown that knowing the general scope of a selection helps human readers comprehend and retain more of the subject matter. By the way, this example is real, not contrived: I used to be a high school teacher and I took a good deal of post-graduate coursework in what is known as "content area reading".
The easiest way to get the general context is to find the title. The next step is to look at section headings. The combination of the two frames the range or scope of the document or chapter. You can also pick up some hints from picture and diagram captions.
Once you know what the document is about, you can begin to dig into the actual text. As you read, you can often discern important or significant points by repetition. That is, content that is paraphrased and rephrased is often very important: The author obviously thought it worth the effort to rephrase the explanation a couple times (or more). [This paragraph contains a clever example, if I don't say so myself: Did you see it?]
How Search Engine Spiders Comprehend
Not too surprisingly, search engine spiders take the exact same approach as humans.
Like human readers, spiders start to get a clue by looking at titles and section headings. On a web page the spiders all look for your title tag, so it certainly pays to create a title for your web page. Furthermore, it pays even more if that title contains keywords.
An Aside: What are "keywords", anyway?
Most search engines ignore the keyword metatag in the HTML of your web pages, so why do web marketers constantly talk about keywords? The reason is that even if you do not use the keyword metatag on your page, you should select several keywords that describe the content of your page, and then make sure those keywords are sprinkled throughout the page multiple times and in a natural-sounding manner.
The places to use keywords include the title (in the h1 HTML tag), heading text (e.g. in h2 tags), alt and title tags for images, and in body text.
These keywords give the search engine spiders a stronger sense of what your page is really about.
Here's an important observation: Ultimately, our goal is not to "trick" the search engine, but rather to help it see clearly what our content is about. Google and the other engines are getting very adept at figuring out artificial keyword sprinkling. Never string keywords or keyword phrases many times in succession. Google, in particular, sees this is a keyword spamming and will exact painful revenge.
There is also speculation that if your keyword-to-content ratio is unnaturally high, the search engines also discount that. I believe that to be quite likely, but "unnaturally high" is a closely guarded secret. The bottom line for me is that if the body text sounds funny because of all the keywords, you've moved into the danger zone. I'll recommend to you the same thing I did to my Advanced Composition students years ago: Read your page aloud. If it sounds odd in any way, rewrite the odd part.
The search engine spider looks for your section heading in-surprise-the HTML heading tags, especially the h1 tag. You should use these tags on your pages, and make sure they contain keywords.
One often overlooked place to insert keywords is in the alt and title tags of images. Although not quite analogous to a caption that a human reader would examine, the spiders nevertheless figure that these tags probably give a hint as to what the image is about (and in normal circumstances, they do). The image, in turn, gives another clue as to what the page is about.
Once the spider provides a pretty good idea what your page is about, the search engine's next job is to figure out whether your site has high quality content.
More Software and Human Similarities
If somebody claims to be an authority on a subject, it is usually prudent to check out the claim-especially if we're going to be hiring them or our money is otherwise involved. We humans generally do this by checking references.
The search engine spiders operate in fundamentally the same fashion. They assume that a site has high quality content on a given subject if other web sites have links pointing to it. In other words, the site is likely good if the references check out.
Google, in particular, has become very sophisticated in its link analysis. For example, if you trade links, the value of the link is diminished somewhat (nobody knows how much for sure). The reason is that if you really have content that I value and I think my site visitors need, I'll link to you without a trade. An unreciprocated link is one of the surest signs of high quality material on the referenced web site.
The search engines have also gotten very careful about paid links. If your link shows up on a link "farm" (a page or site that only exists for the purpose of creating links to fool the search engines), you may find your site banned altogether. Remember the old butter commercial where the lady says, "It's not nice to fool Mother Nature!" and then she conjures up a storm? Well, the same is true for the search engines. Get caught trying to fool the spider and she'll bite you.
Forgive the mixed metaphors and just remember the point.
The search engines are also known to discount run-of-site links. Let's say you have a link to your home page on every single page of your monstrously large web site. Even though it might add up to thousands of links, it will have almost zero credibility in terms of boosting your page ranking.
The moral to the story is this: Don't use run-of-site links to boost your ranking. If it is crucial to your site navigation, fine. Just don't do the work creating all those links and expect them to help your page rank at all.
There is one remaining question, namely "Do internal links help? That is, does a link from page "A" of my web site to page "B" boost page B's page rank on Google or any other search engine?
According to my sources, the answer is yes, but only just a little. External links are given a lot more credibility. Unfortunately, external links are substantially more difficult to acquire.
Next time: The importance of links and how to get them. In this installment of the SEO for Beginners series, Ross describes the similarities between how humans and search engine spiders comprehend text. These similarities imply several important things about on-page optimization. Keywords: Search Engine Optimization, seo, Marketing, website, business.
About the Author
For more useful tips & hints, please browse for more information at our website:- www.the20seotools.com www.seo.reprintarticlesite.com
How Humans Comprehend
Imagine that I handed you an article to read that I had printed out. It's about 20 pages long, but I didn't tell you anything about it. Worse, you're going to have to pass a test on the content. Get out your highlighter!
The best reading instructors teach their students to get the context before seriously studying a text like a chapter of a history book or an article. This is because educational research has shown that knowing the general scope of a selection helps human readers comprehend and retain more of the subject matter. By the way, this example is real, not contrived: I used to be a high school teacher and I took a good deal of post-graduate coursework in what is known as "content area reading".
The easiest way to get the general context is to find the title. The next step is to look at section headings. The combination of the two frames the range or scope of the document or chapter. You can also pick up some hints from picture and diagram captions.
Once you know what the document is about, you can begin to dig into the actual text. As you read, you can often discern important or significant points by repetition. That is, content that is paraphrased and rephrased is often very important: The author obviously thought it worth the effort to rephrase the explanation a couple times (or more). [This paragraph contains a clever example, if I don't say so myself: Did you see it?]
How Search Engine Spiders Comprehend
Not too surprisingly, search engine spiders take the exact same approach as humans.
Like human readers, spiders start to get a clue by looking at titles and section headings. On a web page the spiders all look for your title tag, so it certainly pays to create a title for your web page. Furthermore, it pays even more if that title contains keywords.
An Aside: What are "keywords", anyway?
Most search engines ignore the keyword metatag in the HTML of your web pages, so why do web marketers constantly talk about keywords? The reason is that even if you do not use the keyword metatag on your page, you should select several keywords that describe the content of your page, and then make sure those keywords are sprinkled throughout the page multiple times and in a natural-sounding manner.
The places to use keywords include the title (in the h1 HTML tag), heading text (e.g. in h2 tags), alt and title tags for images, and in body text.
These keywords give the search engine spiders a stronger sense of what your page is really about.
Here's an important observation: Ultimately, our goal is not to "trick" the search engine, but rather to help it see clearly what our content is about. Google and the other engines are getting very adept at figuring out artificial keyword sprinkling. Never string keywords or keyword phrases many times in succession. Google, in particular, sees this is a keyword spamming and will exact painful revenge.
There is also speculation that if your keyword-to-content ratio is unnaturally high, the search engines also discount that. I believe that to be quite likely, but "unnaturally high" is a closely guarded secret. The bottom line for me is that if the body text sounds funny because of all the keywords, you've moved into the danger zone. I'll recommend to you the same thing I did to my Advanced Composition students years ago: Read your page aloud. If it sounds odd in any way, rewrite the odd part.
The search engine spider looks for your section heading in-surprise-the HTML heading tags, especially the h1 tag. You should use these tags on your pages, and make sure they contain keywords.
One often overlooked place to insert keywords is in the alt and title tags of images. Although not quite analogous to a caption that a human reader would examine, the spiders nevertheless figure that these tags probably give a hint as to what the image is about (and in normal circumstances, they do). The image, in turn, gives another clue as to what the page is about.
Once the spider provides a pretty good idea what your page is about, the search engine's next job is to figure out whether your site has high quality content.
More Software and Human Similarities
If somebody claims to be an authority on a subject, it is usually prudent to check out the claim-especially if we're going to be hiring them or our money is otherwise involved. We humans generally do this by checking references.
The search engine spiders operate in fundamentally the same fashion. They assume that a site has high quality content on a given subject if other web sites have links pointing to it. In other words, the site is likely good if the references check out.
Google, in particular, has become very sophisticated in its link analysis. For example, if you trade links, the value of the link is diminished somewhat (nobody knows how much for sure). The reason is that if you really have content that I value and I think my site visitors need, I'll link to you without a trade. An unreciprocated link is one of the surest signs of high quality material on the referenced web site.
The search engines have also gotten very careful about paid links. If your link shows up on a link "farm" (a page or site that only exists for the purpose of creating links to fool the search engines), you may find your site banned altogether. Remember the old butter commercial where the lady says, "It's not nice to fool Mother Nature!" and then she conjures up a storm? Well, the same is true for the search engines. Get caught trying to fool the spider and she'll bite you.
Forgive the mixed metaphors and just remember the point.
The search engines are also known to discount run-of-site links. Let's say you have a link to your home page on every single page of your monstrously large web site. Even though it might add up to thousands of links, it will have almost zero credibility in terms of boosting your page ranking.
The moral to the story is this: Don't use run-of-site links to boost your ranking. If it is crucial to your site navigation, fine. Just don't do the work creating all those links and expect them to help your page rank at all.
There is one remaining question, namely "Do internal links help? That is, does a link from page "A" of my web site to page "B" boost page B's page rank on Google or any other search engine?
According to my sources, the answer is yes, but only just a little. External links are given a lot more credibility. Unfortunately, external links are substantially more difficult to acquire.
Next time: The importance of links and how to get them. In this installment of the SEO for Beginners series, Ross describes the similarities between how humans and search engine spiders comprehend text. These similarities imply several important things about on-page optimization. Keywords: Search Engine Optimization, seo, Marketing, website, business.
About the Author
For more useful tips & hints, please browse for more information at our website:- www.the20seotools.com www.seo.reprintarticlesite.com
Why Creating a 50+ Page Content Site Can get You Truckloads?
Well, it is not that easy, there's a bit of work involved.
But the fact is creating a killer, keyword rich, theme based content site will get you truckloads of lazer targeted traffic.
Such sites stand well on search engines and attract truckloads of targeted traffic from 100s of keyword searches on the search engines.
The fact is, search engines love such sites focused on a particular theme with killer content.
While creating a killer minisite may tend to be extremely easy and quick, it does involve some initial efforts to create a quality content rich site and take it off the ground.
The system involves...
1. Choosing a topic of your interest.
2. Research demand and competition.
3. Selecting high demand, low competition keywords.
4. Creating 1 page for each keyword with quality content.
5. Linking them all together, tightly focusing on one theme.
6. Getting them indexed in search engines.
7. Increasing link popularity.
8. And trying hard till you get top rankings for your main keywords.
Once you apply this system, it takes some time for your site to get good rankings and that depends on the competition of your niche.
But once your 50+ page site gets completely indexed, the pages start appearing on 100s of search terms, your site achieves high link popularity status and high page rank score from Google, you will see some serious traffic pouring in.
And this is something amazing...
1. The traffic will be lazer targeted. Visitors will visit your site with an open mindset as they have searched for a particular keyword on the search engine, read your search engine listing and have clicked it to visit your site, showing a high amount of interest in your niche.
2. The traffic will be consistent and steady. It will be continuous, non-stop traffic pouring into your site 24/7.
3. And the best part is, the traffic will be absolutely FREE. And this free quality traffic that your site will receive from search engines will be far better than the traffic you receive with paid promotion tactics.
You can't get a better deal.
Using this simple content site system you can sell your own products, affiliate products, resell right products or make autopilot adsense income.
No matter what you do, start applying this system today to churn out unlimited profits in future. Want your site flooded with non-stop traffic, visitors crawling all over your site ? Apply this killer content site system. Murtuza Abbas specializes in creating simple 'Profit Pulling Minisites'.
About the Author
For more useful tips & hints, please browse for more information at our website:- www.the20seotools.com www.seo.reprintarticlesite.com
But the fact is creating a killer, keyword rich, theme based content site will get you truckloads of lazer targeted traffic.
Such sites stand well on search engines and attract truckloads of targeted traffic from 100s of keyword searches on the search engines.
The fact is, search engines love such sites focused on a particular theme with killer content.
While creating a killer minisite may tend to be extremely easy and quick, it does involve some initial efforts to create a quality content rich site and take it off the ground.
The system involves...
1. Choosing a topic of your interest.
2. Research demand and competition.
3. Selecting high demand, low competition keywords.
4. Creating 1 page for each keyword with quality content.
5. Linking them all together, tightly focusing on one theme.
6. Getting them indexed in search engines.
7. Increasing link popularity.
8. And trying hard till you get top rankings for your main keywords.
Once you apply this system, it takes some time for your site to get good rankings and that depends on the competition of your niche.
But once your 50+ page site gets completely indexed, the pages start appearing on 100s of search terms, your site achieves high link popularity status and high page rank score from Google, you will see some serious traffic pouring in.
And this is something amazing...
1. The traffic will be lazer targeted. Visitors will visit your site with an open mindset as they have searched for a particular keyword on the search engine, read your search engine listing and have clicked it to visit your site, showing a high amount of interest in your niche.
2. The traffic will be consistent and steady. It will be continuous, non-stop traffic pouring into your site 24/7.
3. And the best part is, the traffic will be absolutely FREE. And this free quality traffic that your site will receive from search engines will be far better than the traffic you receive with paid promotion tactics.
You can't get a better deal.
Using this simple content site system you can sell your own products, affiliate products, resell right products or make autopilot adsense income.
No matter what you do, start applying this system today to churn out unlimited profits in future. Want your site flooded with non-stop traffic, visitors crawling all over your site ? Apply this killer content site system. Murtuza Abbas specializes in creating simple 'Profit Pulling Minisites'.
About the Author
For more useful tips & hints, please browse for more information at our website:- www.the20seotools.com www.seo.reprintarticlesite.com
High Search Engine Ranking
What is overlooked is the fact that the search engines have established ranking criteria based upon extensive study of their users. In most cases, the sites that do not have high search engine ranking are not giving the visitor what the search engine rule book has deemed important. Unless they have the awareness to know what search engine users want, how could a web designer or business owner expect to do better?
In short, put informative content on your pages. Your search engine techniques shouldn't center on taking an existing site and changing it as little as possible for the sole purpose of achieving high search engine rankings- rather it should center around making whatever changes are necessary to directly address the interests of your visitors. 'The Visitor is King.’ - keep that in mind when working on your website, and the search engines are sure to reward you with high search engine rankings.
For high search engine ranking you also need to make sure that your website gets fully indexed. There are two main ways to ensure that your site is spider friendly and that the relevancy is added. The first is to place text links at the bottom of your homepage to your main internal pages. The second is to create a sitemap to all your internal pages and link to it from your homepage.
Remember, all major search engines give credit to sites that have quality links pointing to them. How many is enough depends on your industry and targeted phrases. The first place to seek links is with topic-specific directories. After that you may want to move into reciprocal link building. Some webmasters will simply link to any website that links back to them. But we advise you to link to relevant sites only
If your web designer is unable to show high rankings for your site, its time to change hands. Search engine optimization (SEO) specialists bring you effective solutions to give your site high search engine ranking. Find a specialist with a good track record and reap the results.
About the Author
For more useful tips & hints, please browse for more information at our website:- http://www.the20seotools.com http://www.seo.reprintarticlesite.com
In short, put informative content on your pages. Your search engine techniques shouldn't center on taking an existing site and changing it as little as possible for the sole purpose of achieving high search engine rankings- rather it should center around making whatever changes are necessary to directly address the interests of your visitors. 'The Visitor is King.’ - keep that in mind when working on your website, and the search engines are sure to reward you with high search engine rankings.
For high search engine ranking you also need to make sure that your website gets fully indexed. There are two main ways to ensure that your site is spider friendly and that the relevancy is added. The first is to place text links at the bottom of your homepage to your main internal pages. The second is to create a sitemap to all your internal pages and link to it from your homepage.
Remember, all major search engines give credit to sites that have quality links pointing to them. How many is enough depends on your industry and targeted phrases. The first place to seek links is with topic-specific directories. After that you may want to move into reciprocal link building. Some webmasters will simply link to any website that links back to them. But we advise you to link to relevant sites only
If your web designer is unable to show high rankings for your site, its time to change hands. Search engine optimization (SEO) specialists bring you effective solutions to give your site high search engine ranking. Find a specialist with a good track record and reap the results.
About the Author
For more useful tips & hints, please browse for more information at our website:- http://www.the20seotools.com http://www.seo.reprintarticlesite.com
One Way Link Tacts for New SEO
One way links are now one of the most effective way to increase your web site's positions and without them you are really trying to ice skate up Himalayan hill.The search engines are now putting more and more importance on the links coming into your website and the words used to describe them.The search engines use a web site's inward links to tell them how popular a website is and so where to place the site in its organic search results.
Usually targeted traffic is the lifeline of any online business. One way link building is an utmost important strategy to increase link popularity and therefore search engine page rank. A high search engine page rank is essential if you want to benefit from free search engine traffic.
To increase one way link popularity, it is important to get online links from older, authoritative sites that have content relevant to your web site's content. One of the easiest ways to do this is to research the highest traffic, most credible sites that deal with related issues or which have a similar theme and find those which have online communities.
Google has implemented LSI and has already started shunting out link farms, and pointless paid links. For any S-E-O firm or webmaster, the most worthwhile ways forward are articles and other web contents.yours article submission ensure that all incoming links to your site are 'relevant, also ensure that your precious time and resources are not wasted on futile link building.You should constantly, review, verify and update all the links in directories.Try to maintain 10 unique titles and 10 unique descriptions to avoid duplication of content.
* Blogging For Back-links * Article Marketing As A Link Building Strategy * Create a useful, interesting web site and other sites will naturally link to it. * Submit your site to major directories, such as Yahoo! and DMOZ.org, in the appropriate category. * Write articles and submit them to newsletters which are then archived online. * Hunt for sites that complement yours and ask them to publish your articles. * Submit articles to article directories. * Publish articles on your site and invite other sites to publish them on their sites, with a link to you. * Write testimonials for products you like. Company often post testimonials on their site with a link to the submitting site. * Participate in forums which allow a text link to your site in a signature. * Give away free e-books and white papers that contain links to your site. * Submit your free e-books to e-book directories. * Get your white papers published on other web sites. * Create a blog and get it listed in blog directories. * Join business associations which list their members' sites online. * Write regular news releases and submit them to topic-related web sites and Internet news wires * Submit brief, useful hints to newsletters for the same reason.
About the Author
Anand Saini is a successful SEO expert, author and specialists in search engine marketing. Highly respected as a source of search engine optimization advice, Anand has had articles published around the world..
Visit his website http://www.webcraft.in to read more articles on SEO. Know about lot of free tools to help link building, get back links, boost traffic and ranking of your website.
Permission to reprint this article
Usually targeted traffic is the lifeline of any online business. One way link building is an utmost important strategy to increase link popularity and therefore search engine page rank. A high search engine page rank is essential if you want to benefit from free search engine traffic.
To increase one way link popularity, it is important to get online links from older, authoritative sites that have content relevant to your web site's content. One of the easiest ways to do this is to research the highest traffic, most credible sites that deal with related issues or which have a similar theme and find those which have online communities.
Google has implemented LSI and has already started shunting out link farms, and pointless paid links. For any S-E-O firm or webmaster, the most worthwhile ways forward are articles and other web contents.yours article submission ensure that all incoming links to your site are 'relevant, also ensure that your precious time and resources are not wasted on futile link building.You should constantly, review, verify and update all the links in directories.Try to maintain 10 unique titles and 10 unique descriptions to avoid duplication of content.
* Blogging For Back-links * Article Marketing As A Link Building Strategy * Create a useful, interesting web site and other sites will naturally link to it. * Submit your site to major directories, such as Yahoo! and DMOZ.org, in the appropriate category. * Write articles and submit them to newsletters which are then archived online. * Hunt for sites that complement yours and ask them to publish your articles. * Submit articles to article directories. * Publish articles on your site and invite other sites to publish them on their sites, with a link to you. * Write testimonials for products you like. Company often post testimonials on their site with a link to the submitting site. * Participate in forums which allow a text link to your site in a signature. * Give away free e-books and white papers that contain links to your site. * Submit your free e-books to e-book directories. * Get your white papers published on other web sites. * Create a blog and get it listed in blog directories. * Join business associations which list their members' sites online. * Write regular news releases and submit them to topic-related web sites and Internet news wires * Submit brief, useful hints to newsletters for the same reason.
About the Author
Anand Saini is a successful SEO expert, author and specialists in search engine marketing. Highly respected as a source of search engine optimization advice, Anand has had articles published around the world..
Visit his website http://www.webcraft.in to read more articles on SEO. Know about lot of free tools to help link building, get back links, boost traffic and ranking of your website.
Permission to reprint this article
What Google Thinks Of Your Site?
What Google Thinks Of Your Site?
by Titus Hoskins
How Google views your site does matter if you want to succeed online because Google has become the dominant search engine on the web. It now has over 60% of the U.S. search engine market. In other countries around the world that percentage rises to 80% or more. In addition, the Google Brand Name has solidly permeated the popular psyche and any top rankings within Google will bring much weight and prestige along with all that traffic.
If you're a webmaster, you will already know how vital Google is to the success of your site, especially if you rely upon organic keyword rankings for your traffic. This free organic traffic from Google is highly desired by webmasters because it is extremely targeted and delivers high conversion rates.
In trying to reach the highest rankings possible, I (like most webmasters) have to be constantly aware of what Google thinks of my site and content. As a webmaster and marketer I have always geared my online marketing towards Google. I have spent years building my keyword rankings within Google; if you take out the fact that it has nearly driven me insane, it has mostly been a positive experience.
This experience has also shown me it is indeed important for anyone to know how Google views and rates your site or content. The more knowledge you have, the better able you will be to tackle any obstacles and challenges that will come your way.
SERPs Is The Only Opinion That Counts
And like most webmasters, I try to find out as much about Google as is humanly possible, but Google doesn't give up its secrets easily. In fact, many webmasters would argue the only true opinion Google has of your site is shown in their SERPs - if your keywords/pages are ranked in the number one spots in Google's "Search Engine Results Pages" then Google must think your site or content deserves to be there.
However, there are other ways of finding out how Google is viewing your content. Below are several Google webmaster tools and things you can do to discover just how Google views your site or pages. They will give you a better picture of what Google thinks about your site.
......................................................................
Checking Your Content/Keywords In Google
......................................................................
One handy tool that will show you what Google thinks your pages consist of is located here:
https://adwords.google.com/select/KeywordToolExternal
Just type in your URL and tick off website content and you will get a listing of the major keywords Google has for your content. If your targeted keyword or keywords are not listed, then you have to do some re-writing.
...................................................................
Checking Your Backlinks In Google
...................................................................
If you want to find out how many backlinks your site has in Google, just open up Google Search and type in:
link:yourURL
and it will show you the number of backlinks you have.
Since Google doesn't give you all your existing backlinks, many webmaster also use Yahoo! to find a more exact number of links your site has on the web.
Just open Yahoo! and type in: linkdomain:yourURL
Now whether Google is using or considering all these backlinks is the big question? Finding the exact number of backlinks you have in Google has always been a problem because Google is not giving you the exact number or at least this is the general opinion of most SEO experts.
Another way I monitor my links in Google is to place quotation marks around my site name or my name "bizwaremagic" or "titus hoskins" and do a search in Google. This gives me the pages containing references to me or my site. This is usually 50,000 to 100,000 pages, I have also noticed my online income usually correlates as this number goes up or down.
...................................................................
Checking Your Indexed Pages In Google
...................................................................
Obviously, it is very important for you to know what content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages.
You can see how many of your pages are indexed in Google by using the site command.
Just type into Google Search:
site:yourURL
A little while back, having your pages indexed in Google's Supplemental Index caused webmasters much stress as it seemed Google was judging these pages as "second class" pages. Since then, Google no longer uses the Supplementary Label in grading pages but that doesn't mean a supplementary index doesn't exist; just that Google has promised to crawl and consider these pages as well in any search query.
...................................................................
Checking Your Google Cache
...................................................................
You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved.
Just type into Google Search:
cache:yourURL
...................................................................
Checking Your PageRank Within Google
...................................................................
Another tricky issue is PageRank. This is supposed to be the heart of Google's ranking system created by Larry Page and Sergey Brin; each link is considered a "vote" for your page and the higher the number of "votes" you have, the higher the PR your page receives. However, again Google is using "smoke and mirrors" to conceal your true PageRank mainly to cut out abuse and manipulation of their results. Some experts say PageRank still counts, other say it doesn't.
You can check your Google PageRank here:
http://www.iwebtool.com/pagerank_checker
From my own experiences, I have received more traffic when my site was at PR4 than I received when it was at PR6. What's important is getting high rankings for your targeted keywords... if you get top spots, it doesn't matter if your main index page (site) is PR4 or PR6, you're still get the same amount of traffic. In other words, don't become too fixated on PageRank because Google in many cases is not letting you see the true PR of a webpage.
I would like to add one point to the whole PageRank issue and that has to do with perception. If you're running an online business then having a PR8 site does matter for it will bring in more business and customers (especially if you're in the SEO industry) mainly because of the "perceived value" of your site or business.
What Google thinks does matter!
In other words, what Google thinks of your site can play a major role in your success. Mainly because, like it or hate it, Google has become the supreme authority on the web and what they say, counts. Therefore, you should always be paying special attention to just what Google is saying about your site and acting upon that knowledge accordingly.
About the Author
The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: Marketing Tools Everyone is profiting for Google, find out how you can too! Click here: Google Cash File Copyright © 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
by Titus Hoskins
How Google views your site does matter if you want to succeed online because Google has become the dominant search engine on the web. It now has over 60% of the U.S. search engine market. In other countries around the world that percentage rises to 80% or more. In addition, the Google Brand Name has solidly permeated the popular psyche and any top rankings within Google will bring much weight and prestige along with all that traffic.
If you're a webmaster, you will already know how vital Google is to the success of your site, especially if you rely upon organic keyword rankings for your traffic. This free organic traffic from Google is highly desired by webmasters because it is extremely targeted and delivers high conversion rates.
In trying to reach the highest rankings possible, I (like most webmasters) have to be constantly aware of what Google thinks of my site and content. As a webmaster and marketer I have always geared my online marketing towards Google. I have spent years building my keyword rankings within Google; if you take out the fact that it has nearly driven me insane, it has mostly been a positive experience.
This experience has also shown me it is indeed important for anyone to know how Google views and rates your site or content. The more knowledge you have, the better able you will be to tackle any obstacles and challenges that will come your way.
SERPs Is The Only Opinion That Counts
And like most webmasters, I try to find out as much about Google as is humanly possible, but Google doesn't give up its secrets easily. In fact, many webmasters would argue the only true opinion Google has of your site is shown in their SERPs - if your keywords/pages are ranked in the number one spots in Google's "Search Engine Results Pages" then Google must think your site or content deserves to be there.
However, there are other ways of finding out how Google is viewing your content. Below are several Google webmaster tools and things you can do to discover just how Google views your site or pages. They will give you a better picture of what Google thinks about your site.
......................................................................
Checking Your Content/Keywords In Google
......................................................................
One handy tool that will show you what Google thinks your pages consist of is located here:
https://adwords.google.com/select/KeywordToolExternal
Just type in your URL and tick off website content and you will get a listing of the major keywords Google has for your content. If your targeted keyword or keywords are not listed, then you have to do some re-writing.
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Checking Your Backlinks In Google
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If you want to find out how many backlinks your site has in Google, just open up Google Search and type in:
link:yourURL
and it will show you the number of backlinks you have.
Since Google doesn't give you all your existing backlinks, many webmaster also use Yahoo! to find a more exact number of links your site has on the web.
Just open Yahoo! and type in: linkdomain:yourURL
Now whether Google is using or considering all these backlinks is the big question? Finding the exact number of backlinks you have in Google has always been a problem because Google is not giving you the exact number or at least this is the general opinion of most SEO experts.
Another way I monitor my links in Google is to place quotation marks around my site name or my name "bizwaremagic" or "titus hoskins" and do a search in Google. This gives me the pages containing references to me or my site. This is usually 50,000 to 100,000 pages, I have also noticed my online income usually correlates as this number goes up or down.
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Checking Your Indexed Pages In Google
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Obviously, it is very important for you to know what content the search engines have indexed from your site. You can also check to see how your links are displayed and to see if any titles or descriptions are missing from your pages.
You can see how many of your pages are indexed in Google by using the site command.
Just type into Google Search:
site:yourURL
A little while back, having your pages indexed in Google's Supplemental Index caused webmasters much stress as it seemed Google was judging these pages as "second class" pages. Since then, Google no longer uses the Supplementary Label in grading pages but that doesn't mean a supplementary index doesn't exist; just that Google has promised to crawl and consider these pages as well in any search query.
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Checking Your Google Cache
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You can also check to see the Google Cache of your site by using the cache command. You will also discover when it was last retrieved.
Just type into Google Search:
cache:yourURL
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Checking Your PageRank Within Google
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Another tricky issue is PageRank. This is supposed to be the heart of Google's ranking system created by Larry Page and Sergey Brin; each link is considered a "vote" for your page and the higher the number of "votes" you have, the higher the PR your page receives. However, again Google is using "smoke and mirrors" to conceal your true PageRank mainly to cut out abuse and manipulation of their results. Some experts say PageRank still counts, other say it doesn't.
You can check your Google PageRank here:
http://www.iwebtool.com/pagerank_checker
From my own experiences, I have received more traffic when my site was at PR4 than I received when it was at PR6. What's important is getting high rankings for your targeted keywords... if you get top spots, it doesn't matter if your main index page (site) is PR4 or PR6, you're still get the same amount of traffic. In other words, don't become too fixated on PageRank because Google in many cases is not letting you see the true PR of a webpage.
I would like to add one point to the whole PageRank issue and that has to do with perception. If you're running an online business then having a PR8 site does matter for it will bring in more business and customers (especially if you're in the SEO industry) mainly because of the "perceived value" of your site or business.
What Google thinks does matter!
In other words, what Google thinks of your site can play a major role in your success. Mainly because, like it or hate it, Google has become the supreme authority on the web and what they say, counts. Therefore, you should always be paying special attention to just what Google is saying about your site and acting upon that knowledge accordingly.
About the Author
The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: Marketing Tools Everyone is profiting for Google, find out how you can too! Click here: Google Cash File Copyright © 2008 Titus Hoskins. This article may be freely distributed if this resource box stays attached.
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