How to Get Targeted Traffic to Your Video

Video Marketing: How to Get Targeted Traffic to Your Video by Peter Rubel


How do you get targeted traffic to your online video? First, let me ask why someone want to view your video?
Assuming you have maybe half a second to catch someone's attention when your video comes up, the main hooks you have are the title and the unmoving visual (the way your video looks before clicking to play). But how did the potential viewer get to where he or she has a chance to click on your video? By word search. The title and the tag words or description to your video act like keywords, but describe the visual content of the video that the search robots cannot interpret.

So the same principles that apply to adword ads also apply to your videos, at least as far as the verbal portion goes. Research keywords to find what people are looking for. Tailor your video-related words to include those keywords. Make the video relevant to the keywords, especially the title. Keywords, title, and video should all correspond, all be relevant to each other. Deliver what you promise, and you will attract people who have an interest in what your video says.

Ideally, the unmoving visual image beginning your video should also in some way be consistent with the title and keywords. Ideally also, the picture entices the potential viewer in some way by promising authority in the topic or by appealing to some emotional motivation for a potential viewer to look at your video.

And the first twenty or thirty seconds of the video needs to deliver. Of course, if the video is intended for non-profit entertainment purposes only, you may not care as much to target the viewers. But if your video is intended as a means to an end, the question arises:

Who do you want to watch your video?

Of course, the preceding partly answers that question. So to a limited extent does the topical category in which you place your video, if you place it on a site like YouTube. Speaking of YouTube, video placement also affects who sees your video. Videos can be included as links in emails generated when a website viewer chooses to sign up for a free newsletter. They can be included on social network sites, sales websites, and blogs. They can be included on specialized video sites if there is a good match.

To some extent, you can target your online videos to viewers, and so increase your efficiency or return on investment.

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