Meta Tags are what all search engines look at in one form or another to list your web site in a search engine directory. Located in the head of your web page code, your visitors don't see them but without them your web site won't get very many visitors.
In order for each of your web pages on your web site to be properly categorized by search engine spiders they must contain three very important meta tags.
- Title Tag : This is the single most important tag. It is what search engines will use as the link to your web site within their directory. The title tag needs to contain as many keywords that apply to your page as possible, be no longer than 60 characters long (includes spaces) and be readable so that it will get people to click on it. Without a good title tag your web page stands little chance of coming up high in keyword searches done on search giants like Google.
- Description Tag : This is what you hope the search engine will use for the brief description that is placed after your linked title in the search directory. It should also contain as many keywords that are important to the web page, be no longer than 150 characters (includes spaces) and be a legible sentence. It should reinforce the title making readers want to click on your listing but do not duplicate your title word for word in your description. Some search directories use your web page content in place of this description so be sure your first few sentences of content reflect the purpose of the page and the page title.
- Keyword Tag : Over time these have become less relevant and in some cases not even looked at but most experts still highly recommended you use this tag to cover all your bases. The keyword tag should contain only the keywords relevant to the page they represent, be in order of importance, be no longer than 850 characters (includes spaces) and do not repeat any word, even with in a phrase, more than three times. If you use a keyword that is not also in the content of the web page some search engines will look at the whole page as not relevant to list. List your keywords in the order of importance to your content and title, with the first 8 to 10 keywords or phrases being the most important. Most all search engines will consider the over usage of keywords in either this tag or the content as spamming so be careful not to use any one form of a word more than three times in the keyword tag.
Using these three tags along with strong, relevant content will work in your favor with search engine spiders that come visit your web site from time to time.
About the Author
PhilWebServices Global Solutions Inc, is a Philippine Based Web Development Company doing business successfully over 7 years with key partners in the U.S.A, Australia, Dubai, Saudi Arabia, Hong Kong and Malaysia.
Showing posts with label how to. Show all posts
Showing posts with label how to. Show all posts
How To Attract More Visitors to Your Website
How To Attract More Visitors to Your Website
by Peter Webber
1. Avoid Flash and frames
Flash content is completely unreadable to search engines, and frames (i.e. pages which are compiled of smaller areas - or 'frames' - to make up one web page) are not normally picked up by them either. It's OK to have smaller, embedded Flash elements within an HTML website, but an entirely Flash site will need a separate HTML version. Individual frame pages that do get picked up by search engines tend to be isolated from the rest of the site, which places them out of context.
2. Don't display wording as graphics only
Page content or wording displayed as graphics cannot be seen by search engines, so it will not be matched against the phrases people are searching for. Nowadays, style sheets allow a good range of text formatting so you don't have to completely sacrifice on style if you choose to use text. If graphics are essential, you should also use ALT tags to provide appropriate descriptive text in addition to the images.
3. Divide and conquer!
Pages dedicated to separate distinct topics or items get a stronger match on search engines than pages that try to cover everything. Try to divide sites up into separate pages (e.g. a different page for each subject, category, product, news item, etc).
4. Put keywords in link text
The text in a hyperlink helps tell search engines what the target page is about. When you link to a page try to use HTML text (as per 2 above) and put some relevant keywords in the link text. This is especially important for your navigation menus.
5. Place popular search terms in the page text
Try to make sure that visible text on each page contains the words and phrases that potential visitors are actually searching for. Do not duplicate phrases unnecessarily, and try to keep it all relevant to the specific subject of that page.
6. Good title tags
The "title" tag is usually what the search engine will display as the link text in the search results - you have around 6 words to clearly state what the page is about.
7. Keywords and Description meta-tags
These meta-tags help provide further supporting content for search engines. The Keywords tag should be a comma-separated list of all the common words and phrases that visitors search for, which can include alternative spellings, misspellings and synonyms. The
Description tag should be a brief sentence or two. If you find yourself having to use hundreds of keywords or long descriptions, then the page probably needs to be divided up as described in point 3.
8. Links in good, links out bad
Links to external sites usually hurt your site rankings, whereas incoming links to your site can help. Try to limit outgoing links and only do link exchanges with sites that rank well. We can advise you on how to assess link exchange partners more accurately.
9. Have a main domain
If the site is accessible via more than one domain name, these may compete with each other for rankings instead of supporting each other. Pick a single main domain to promote and have all others forwarded to it using a '301 Redirect'.
10. No splash pages
Swish animated company logos may do wonders for the boss' ego, but they create an additional link for search engines have to crawl past to reach the relevant content. This can reduce the ranking of the rest of the site pages by as much as 20%, which could mean the difference between being on the first page of results or not.
We hope you found these tips informative and useful.
About the Author
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How To Get FreeTargeted Website Traffic
How To Get FreeTargeted Website Traffic by Martin Eshleman
One of the most difficult tasks of owning and operating a website is making the website known to the rest of the world. Submitting your website to search engines is not the only way to start getting visitors. Besides, after doing this, it may take months to get your website listed even in any search results! Now you will learn some of the best methods of driving quality traffic to your website. These methods require very little effort and are totally free!
Perhaps one of the best methods of driving free targeted visitors to your website is to submit to online forums. Joining an online forum takes less than 3 minutes and you can usually get started right away. The first step a person should take is to find a forum that is very popular and related to your website content. This can be easily done by performing a fast search on any major search engine. The forums on the very first page are the most popular and get the most visitors. You want the forum to be related to your website content simply because it will help eliminate your post from being considered spam. Also, this ensures that you will receive quality visitors to your website. A visitor going to a forum about dogs will not want to read your post about something other than dogs and even if they do read your post and click on your link then there is a very high chance this visitor to your website will not stay long enough for the page to get done even loading. However, if the forum is about cars and your website is also about cars then the person visiting the forum will already be interested in cars or else they would not be there in the first place. Then they go on to read your post and click the link to your website and you got yourself a targeted visitor. After finding the forum for you, the next step is to create a signature line that will contain a link to your website. This is great if you want to post replies to topics already posted by other people. You can also start your own topics but just make sure its relevant to your website content and not spammy, as was already explained. However, even if the forums for some reason do not bring you traffic, the links in your posts will be seen by the search engines and will count as a oneway backlink to your website which will help your search engine rankings.
Another great method of driving free targeted traffic to your website is to join online groups. Joining is free and takes only a couple minutes. Almost all online groups are moderated so you do not want to send to all the members of a group about investing a message about your website that is about toys. This is spam and will most likely be reported. It will not produce quality traffic anyways. Some groups have one thousand or more members who get the group messages directly emailed to them. Join a lot of relevant groups and send intelligent messages and you will immediately start seeing positive results! Before posting to online groups, it is recommended that you read the group guidelines and terms.
Another great method of getting free targeted traffic is to register for free online auctions. There are some good ones believe it or not that actually do bring a ton of visitors. They can be found by performing a search on any of the major search engines. After registering, create an "About Me" page that contains some information relevant to your website and make sure to provide a link to your website. Also, on every auction listing be sure to make a link directly to your "About Me" page. Then visitors to your auction will see a link to this page and some will click on it and out of these visitors to your "About Me" page a certain percentage will click on the link to your website. And they will be quality visitors because if they did not like what you said in your "About Me" page they would have never clicked on the link to your website. However, even if this does not produce you any traffic you can still make money selling your items for free instead of paid auctions. And the best part of all, having a link to your website from your "About Me" page will be seen by the search engines and will be counted as a oneway backlink to your website which will increase your ranking on search engines anyways.
Finally, another great method of bringing free targeted traffic to your website is to create an email signature. This signature should contain a line or two about your website that will catch the attention of the reader. It should also contain a link to your website. Email signatures are placed in your emails automatically by your email provider. If you send a lot of emails per week then it is fair to say that a good percentage will see the signature, read the attention grabber and click on the link to your website. The more emails you would send the better and the best part of all it is totally free and requires no effort on your part. Again, do not send spam emails to people in hopes it will produce you more traffic. It is against the law and will most likely result in you being reported.
About the Author
Freebies and Super Discounts
24-7 Discounts Copyright 2007
www.24-7Discounts.com
One of the most difficult tasks of owning and operating a website is making the website known to the rest of the world. Submitting your website to search engines is not the only way to start getting visitors. Besides, after doing this, it may take months to get your website listed even in any search results! Now you will learn some of the best methods of driving quality traffic to your website. These methods require very little effort and are totally free!
Perhaps one of the best methods of driving free targeted visitors to your website is to submit to online forums. Joining an online forum takes less than 3 minutes and you can usually get started right away. The first step a person should take is to find a forum that is very popular and related to your website content. This can be easily done by performing a fast search on any major search engine. The forums on the very first page are the most popular and get the most visitors. You want the forum to be related to your website content simply because it will help eliminate your post from being considered spam. Also, this ensures that you will receive quality visitors to your website. A visitor going to a forum about dogs will not want to read your post about something other than dogs and even if they do read your post and click on your link then there is a very high chance this visitor to your website will not stay long enough for the page to get done even loading. However, if the forum is about cars and your website is also about cars then the person visiting the forum will already be interested in cars or else they would not be there in the first place. Then they go on to read your post and click the link to your website and you got yourself a targeted visitor. After finding the forum for you, the next step is to create a signature line that will contain a link to your website. This is great if you want to post replies to topics already posted by other people. You can also start your own topics but just make sure its relevant to your website content and not spammy, as was already explained. However, even if the forums for some reason do not bring you traffic, the links in your posts will be seen by the search engines and will count as a oneway backlink to your website which will help your search engine rankings.
Another great method of driving free targeted traffic to your website is to join online groups. Joining is free and takes only a couple minutes. Almost all online groups are moderated so you do not want to send to all the members of a group about investing a message about your website that is about toys. This is spam and will most likely be reported. It will not produce quality traffic anyways. Some groups have one thousand or more members who get the group messages directly emailed to them. Join a lot of relevant groups and send intelligent messages and you will immediately start seeing positive results! Before posting to online groups, it is recommended that you read the group guidelines and terms.
Another great method of getting free targeted traffic is to register for free online auctions. There are some good ones believe it or not that actually do bring a ton of visitors. They can be found by performing a search on any of the major search engines. After registering, create an "About Me" page that contains some information relevant to your website and make sure to provide a link to your website. Also, on every auction listing be sure to make a link directly to your "About Me" page. Then visitors to your auction will see a link to this page and some will click on it and out of these visitors to your "About Me" page a certain percentage will click on the link to your website. And they will be quality visitors because if they did not like what you said in your "About Me" page they would have never clicked on the link to your website. However, even if this does not produce you any traffic you can still make money selling your items for free instead of paid auctions. And the best part of all, having a link to your website from your "About Me" page will be seen by the search engines and will be counted as a oneway backlink to your website which will increase your ranking on search engines anyways.
Finally, another great method of bringing free targeted traffic to your website is to create an email signature. This signature should contain a line or two about your website that will catch the attention of the reader. It should also contain a link to your website. Email signatures are placed in your emails automatically by your email provider. If you send a lot of emails per week then it is fair to say that a good percentage will see the signature, read the attention grabber and click on the link to your website. The more emails you would send the better and the best part of all it is totally free and requires no effort on your part. Again, do not send spam emails to people in hopes it will produce you more traffic. It is against the law and will most likely result in you being reported.
About the Author
Freebies and Super Discounts
24-7 Discounts Copyright 2007
www.24-7Discounts.com
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