SEO (searching engine optimization) refers to practices and web site characteristics that are done to achieve better ranking positioning and gain organic traffic to your site.
SEO web site development must begin with the first steps of web site building; just when you are figuring what the focus will be and which specific features will your site need.
Your first step should be creating a hierarchical list of possible sections for your site to accommodate your content. These sections or pages must be optimized around the right keywords There are two kinds of keywords: · Main keywords: the most popular terms, used in head queries. Usually are the most expensive words to bid on and the hardest to target with SEO web site development. · Low fruit keywords: used in long tail queries and some how less popular, but taken collectively sum a great amount of traffic to your site.
How to tell them apart? Well, low fruit keywords are those with less than 10,000 competing results and with results in the first searching engine result page with PR 4 or lower.
It is very important for the success of your SEO web site development that you take the necessary time to choose the keywords for your site at the very beginning of the process. This will render its profits later and you will be glad you did it right.
Assign a primary keyword per page and try to name your files using their correspondent keyword. It really doesn't matter whether you use dashes or not.
Another important aspect about SEO web site development is to always use clean code. A search engine only reads code, and your content won't be understood or indexed properly if it is plagued with many errors.
In the same way, some design characteristics must be avoided by all means. That is the case with frames because search engines don't understand them and people don't like them and splash pages that don't have information for indexing purposes.
Other design characteristics should be studied carefully in your SEO web site development. For example, tables can pull your keyword rich content further down in your page and confuse the engines, and image maps and drop-down or pull-down menus with java scripts must include text hyperlinks also.
As you can see, SEO web site development is rather a complex theme, and you have to think of it from a wider point of view, such as SEO Technology Environment.
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