Contrary to popular belief, search engine optimization does not start after a website is made, ideally SEO should be carried out during the development of a website.
SEO web designing services help new and existing websites improve their web design to make the design more search engine friendly. A typical SEO firm does not offer SEO web designing, and only larger and experienced firms are currently offering SEO web designing as a part of their services.
SEO web designing works on both the code and design level. One of the leading SEO web designing services is making websites XHTML compliant. XHTML compliance helps improve the ranking of websites greatly, and making a website XHTML compliant usually requires tweaking a website's coding. For example, web designers mostly use a regular '>' tag to end an open tag; however the code '' would be XHTML invalid; the correct code will be ''. Run a non XHTML compliant web page through the W3C XHTML validator and the validator will show close to a 100 errors. SEO firms work in conjunction with designers to create a website that is feature rich and at the same time XHTML compliant.
What is interesting to note is that XHTML validation is not the only validation service that is important, more and more websites are working towards making their websites HTML 4.01 compliant. Irrespective of the nature of the website, the best way to improve the overall design and ranking of a website is to make the code and design XHTML or HTML 4.01 compliant. Google and other search engines pay special attention to both XHTML and HTML 4.01 compliance. In addition to XHMTL compliance, there are other design aspects that are critical for proper optimization of a website.
It is vital to have important keywords in H1 or similar highlighting tags; this ensures that search engines give priority to the keywords. Newer features of Google like image search have ensured that even aspects like images are given due importance in SEO web designing. For example, if an image is properly tagged using the 'ALT' tag, chances are once a website is optimized even the images of the website will start showing for popular searches.
For example, if you type in the keyword 'flower image' on Google, apart from regular web results the search also shows images from websites. Optimizing images is a fantastic way to improve the popularity of a website (videos are also expected to play a similar role in SEO web designing soon). Apart from images, page elements like tables and bold text are also important SEO web designing factors. Without going into too much detail, link building can only do so much to improve the popularity of a website; SEO web designing plays a vital role in improving the ranking of a website. Today's SEO web designing services are not a revolutionary service they are an evolutionary change in the paradigm of search engine optimization.
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